How we process your personal information

How Tivoli processes personal information

A. We process personal information about our members and guests as a natural part of Tivoli's activities and marketing by Tivoli. It is Tivoli's policy to be open about how we process such information. Tivoli A/S, CVR no. 10404916, Vesterbrogade 3, 1620 Copenhagen, Denmark, is the controller that collects and processes personal data.

B. Tivoli collects, stores and processes information regarding names, addresses, photos, email addresses, telephone numbers and dates of birth of members of My Tivoli (Mit Tivoli) and the Tivoli Annual Card scheme together with information regarding these holder's preferred use of the Gardens and their activities, and use of the annual card's payment function.

C. Tivoli also registers information regarding holders' visits to the Gardens during the current season for the purpose of classification into categories and to guard against any misuse of the annual cards.

D. Tivoli uses cookies on its website and in apps. These may collect personal data. Our use of cookies and processing of personal data in connection with this are described in further detail in our cookie policy, which is available here.

E. Tivoli uses this personal data to administer membership of My Tivoli and the Tivoli Annual Card scheme, to optimise information for members of these schemes regarding activities and offers in the Gardens, and to tailor the Gardens and offers to members and other visitors. Tivoli also uses the data for the purpose of marketing and to produce statistics and analyses.

F. In connection with use of an annual card, Tivoli takes a portrait photo of the cardholder. The photo, which will be used by Tivoli for the sole purpose of admission control, will be kept in a database. When visiting the Gardens the photo can be shown on a screen which is only visible to attendants at the entrance. While use of the annual card is not contingent upon Tivoli collecting and keeping a portrait photo of the cardholder, cardholders who do not wish to have a photo registered must always produce photographic identification at the entrance to Tivoli.

G. Our basis for processing a member's personal data is primarily the fulfilment of the agreement that is entered into between the member and Tivoli in regard to membership of My Tivoli and the Tivoli Annual Card scheme. We process portrait photos on the basis of the member's consent. In addition, we process personal data on the basis of our legitimate interest in marketing, developing both new and existing services and products, and analysing and producing statistics on our customer segments, products and services.  Personal data may also be processed in order for a legal claim to be exercised.

H. Please note that use of personal data for transmission of marketing materials only takes place when the member has expressly consented to this in advance, unless the law allows for us to contact the member without the member consenting in advance.

I. Tivoli attaches importance to the fact that all personal identification is kept confidential, and that the information can only be processed by employees who have received training in how personal information is to be processed to avoid the information being deleted or it getting into the wrong hands.

J. Tivoli reserves the right to carry out mail merging for the data on people who live at the same address. This avoids a family in which everyone has an annual card receiving, for example, four letters, one to the mother, one to the father and one to each of the children and instead they will receive one letter wich contains all the information.

K. The member is entitled to revoke any consent that he or she may have given at any time. We will then delete the personal data, unless we are able to continue processing it on some other legitimate basis. However, revocation of consent may mean we are no longer able to offer the same products and services.

L. Tivoli guarantees that it updates as necessary the stored information so that the personal information is not kept for longer than necessary. When a membership is cancelled, all the relevant information for the member in question will be suspended. No later than 24 months after membership ends, the member's personal data will be deleted or anonymised, unless we are legally obliged or entitled to keep the data for longer than this. The data may also be kept for a longer period in anonymised form.

M. Members of My Tivoli and the Tivoli Annual Card scheme are entitled to see what data Tivoli processes about them, and for what purpose the data is processed. Furthermore, members are entitled to object to the processing of the data and to request correction, deletion or blocking of data that are incorrect, misleading or have otherwise been processed in contravention of the relevant legislation, or to request that the processing be restricted. In certain cases, members are entitled to receive the personal data that Tivoli controls in a structured, commonly used and machine-readable format, and to transmit those data to another controller. Members who wish to exercise these rights can contact Tivoli A/S, Vesterbrogade 3, 1630 Copenhagen V.

N. If a member has questions about or whishes to complain about the processing of personal data, he or she can always contact Tivoli via e-mail or telephone, as described above. The member may also contact the Danish Data Protection Agency, Borgergade 28, 5., 1300 Copenhagen K, Denmark.