As a natural part of Tivoli's marketing and other activities, Tivoli processes data regarding our members and visitors. Tivoli's policy for this processing is to be transparent. This policy therefore describes how Tivoli processes the personal data that Tivoli collects in connection with our activities, including via our website.

The controller

Tivoli A/S, CVR no. 10404916, Vesterbrogade 3, 1630 Copenhagen, Denmark, is the controller responsible for the collection and processing of personal data described in this policy.

Collection of personal data

Tivoli collects, stores and processes data on names, addresses, photos, email addresses, telephone numbers and dates of birth for Tivoli Pass members, along with data regarding these members' preferred use of the Gardens and their activities, and use of the Tivoli Pass payment function. In addition, Tivoli records data about our members' visits to the Gardens in the current season for the purpose of categorising them and to prevent any misuse of Tivoli Passes.

Tivoli uses the data to give Tivoli Pass members the best possible information about Tivoli's activities and offers and to tailor the Gardens and any offers to our members and other visitors.

When tickets are purchased for events in the Tivoli Concert Hall and the Glass Hall Theatre, Tivoli collects, stores and processes data on names, addresses, e-mail addresses, telephone numbers and e-mail permissions.

In connection with providing data, it will always be clear whether your consent is voluntary or necessary for performing the desired action, e.g. making a purchase in our online shop.

The data are primarily collected directly from you, but we may also receive data from other sources, including independent booking and ticketing service providers.

Why does Tivoli process your data?

Tivoli processes personal data about you for the following purposes:

- To complete orders in the online shop:
When you shop in Tivoli's online shop, we ask for your e-mail address so we can send you a receipt for your purchase. Credit card details are processed in accordance with applicable PCI – DSS standards.

- Tivoli Pass:
When you buy a Tivoli Pass membership, Tivoli collects a range of personal data about you.

When issuing a Tivoli Pass, Tivoli takes a portrait photo of the pass holder. The photo will only be used by Tivoli for admission control and will be stored in a database. When the Tivoli Pass holder visits the Gardens, the photo may be displayed on a screen that is visible only to the ticket collector at the entrance. Pass holders who do not wish to have a photo registered are always obliged to produce photographic identification at the entrance to Tivoli. A note may be added to their personal data indicating that they wish to use photographic identification.

- Marketing and newsletters:
If you have consented to this, Tivoli will process your personal data in order to send e-mails and newsletters from Tivoli containing relevant membership benefits and offers, information on events and discounts in Tivoli, and offers and benefits that are available from Tivoli's partners. Tivoli collaborates with businesses within the tourism, automotive, clothing, drinks, hotel and energy industries. You can always see a list of Tivoli's current partners at It will always be Tivoli that sends out the offers on behalf of our partners. If you no longer wish to receive these e-mails and newsletters, you can unsubscribe by e-mailing or by pressing the "Unsubscribe from Tivoli Tæt På" button at the bottom of the newsletter.

When using the Tivoli app, you consent to Tivoli sending you push notifications through the request that appears when the app first opens. The notifications will contain information about your Tivoli card, your memberships and other relevant information about Tivoli. You can always change this in the settings of your smartphone. 

Tivoli reserves the right to carry out mail merging of data for people living at the same address. This means that if all members of a family have Tivoli Passes, for example, we do not send four letters (one to Mum, one to Dad and one to each of the children); instead the household receives just one letter containing all the information.

Please note that personal data are only processed for the transmission of marketing materials if you have explicitly consented to this in advance, unless the law allows for us to contact you without your consent. Where this is the case, our basis for processing your personal data will be Tivoli's legitimate interest in marketing.

- Surveillance:
Tivoli performs video surveillance in parts of the Gardens. Video surveillance is performed for the purpose of prevention of criminal activity and to ensure the safety of our visitors in the Gardens. Tivoli has erected signs by the areas with video surveillance.

Recordings will only be accessed and viewed in the event of suspected criminal activity or in connection with internal and external checks. Similarly, recordings may be reviewed in order to clarify safety-related incidents.

In the event of criminal activity or suspected criminal activity, the recordings may be passed to the police. Disclosure may also occur if this is required by law.

- Customer service and communication:
When you contact Tivoli's customer service or communicate with us in any other context, we collect and process the data you provide in order to process your enquiries. We encourage you not to disclose sensitive data to us unless this is strictly necessary to the processing of your enquiry. If you are sending the data via e-mail, they should only be sent in encrypted form.

- Use of the website:
Tivoli collects data on visitors to Tivoli's website and the visitor's use of the website and its features.
 When you have visited Tivoli's website, we collect the following data about you:

• The pages you visited on, including when and for how long
• The browser type
• IP address 

This information is used to improve the website and show you relevant ads. We also use data on our users' navigation on our website to understand how our users, as a whole, use the website, and on this basis try to make the website better. We do not see where you are coming from or how you are surfing the internet when you leave our site. In addition, we collect information about which products our users, as a single group, prefer. This information is also used to improve the website.

The data collected is processed on the basis of your consent. This consent can always be revoked by tapping the Cookie pop-up in the left-hand corner of the website, and in the bottom, you can revoke or change your consent. The revocation only has a forward effect.
We also share information about your use of our website with our social media, advertising and analytics partners, such as Google, Facebook, LinkedIn and Adform. Our partners may combine these data with other information that you have provided to them or that they have collected from your use of their services. You can always revoke or change your consent, see section above. For more information about their use of your information, please refer to our partners' privacy policies, which you can find links to in our cookie policy.

- Rides in the Gardens:
Some rides in the Gardens collect personal data about you when you use them, such as photographs and usage. You will be informed of the scope and purpose of data processed in regard to each individual ride.

- Other purposes
In addition to the above purposes, Tivoli may also process your personal data in order to fulfil legislative requirements or to establish, assert or protect legal claims.

With whom does Tivoli share your personal data?

Tivoli does not disclose your personal data to third parties without your consent, unless such disclosure is necessary to the fulfilment of an agreement to which you are a party, for example, agreements with partners in connection with the Tivoli Pass. In certain circumstances, and in accordance with legislation, it may be necessary to disclose personal data to public authorities or to the police. For example, data may be passed to the police in the event of suspected credit card fraud.

In some circumstances, Tivoli will share your personal data with Tivoli's suppliers who deliver services on behalf of Tivoli, e.g. in connection with the distribution of newsletters. These suppliers only process the personal data on behalf of Tivoli and in accordance with Tivoli's instructions. They cannot therefore process personal data for their own purposes.


Tivoli uses cookies on its website and in apps. These may collect personal data. Our use of cookies and processing of personal data in connection with this are described in further detail in our cookie policy, which is available here.

Revoking consent

You are entitled to revoke any consent that you may have granted Tivoli at any time. We will then delete the personal data, unless we are able to continue processing them on some other legitimate basis. However, revocation of consent may mean we are no longer able to offer you the same products and services.

Consent for our newsletter can be revoked via the unsubscribe link in each communication.

Your rights

You are entitled to know what data Tivoli processes about you and the purpose of processing the data. You are also entitled to object to your personal data being processed, including for profiling, and to request rectification, or erasure of data that are incorrect, misleading or have otherwise been processed in contravention of the relevant legislation, or to request that the processing be restricted.

In certain cases, you are entitled to receive the personal data that Tivoli controls in a structured, commonly used and machine-readable format, and to transmit those data to another controller. You also have the right to object to your personal data being processed with a view to direct marketing. If you wish to exercise these rights, please contact:

Tivoli A/S 
Vesterbrogade 3
DK-1630 Copenhagen V
Telephone: +4533151001


Tivoli emphasises that all personal data are treated confidentially, and that the data are only processed by employees who have received instructions on how to process personal data in order to prevent the data from being destroyed or falling into the hands of unauthorised persons.

Storage of personal data

Tivoli will update the stored data as required to ensure that the personal data are correct at all times.

Membership ceases when the pass expires. When a membership expires, the member's personal data will be suspended. The member's personal data will be deleted 24 months after expiry of the membership, unless the Tivoli Pass is renewed or replaced by a new Tivoli Pass.

Recordings from video surveillance for the purpose of preventing criminal activity are deleted or anonymised no later than 30 days after the recording is made, unless it is necessary for Tivoli to store the recordings in order to process a specific dispute, e.g. in connection with the clarification of criminal activity or other illegal activities. Recordings from video surveillance for other purposes will be deleted when storage of the data no longer serves a substantive purpose.

The data may also be stored for longer in anonymised form, i.e. it will no longer be possible to link the data to you.

Links to other websites, etc. 

Our website may contain links to other websites or to integrated websites. We are not responsible for the content of other companies' websites or their practices with regard to the collection of personal data. When you visit other websites, we encourage you to read the owners' policies in regard to personal data protection and other relevant policies.


If you have questions about or wish to complain about the processing of personal data, you can always contact Tivoli by e-mail or telephone, as described above. You may also contact the Danish Data Protection Agency, Borgergade 28, 5., 1300 Copenhagen K, Denmark.

Last updated on 28 May 2020