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ANNUAL REPORT

2015



CHAIRMAN'S REPORT

The 2015 summer season was the longest for over a century, with Tivoli opening on 1 April.

The Gardens were open for a total of 254 days in 2015. Final visitor figures totalled 4,733,000 compared with 4,478,000 in 2014. These numbers are higher than those for several decades, confirming that Tivoli is evolving in a good way.

One reason for the high visitor numbers was the successful Friday Rock season. Better sound and a more ambitious programme brought more visitors to Tivoli on Friday evenings. The additional visitors created more revenue at Tivoli Gardens. 

In the autumn, the House of Nimb had good reason to be pleased when the international association Small Luxury Hotels of the World named Nimb Hotel the best in the world, from a pool of 520 hotels in 82 countries. The hotel is generally sold out all year round.

The profit for the year of DKK 64.1 million is regarded as satisfactory, given that it exceeds our initial expectations of a profit for the year from 50 – 60 million. It is due to the aforementioned high visitor numbers, as well as excellent success for TivoliCasino.dk. Profits are 14 % higher than last year, equating to 35 % higher when exceptional items for 2015 are taken into account.


Over the past decade Tivoli A/S has been working in line with the strategy, “From seasonal business to year-round business”. In 2015, an important condition for this mindset was fulfilled. Tivoli Corner was finally approved by the City of Copenhagen, meaning that we can now build on the corner of Vesterbrogade and Bernstorffsgade. This will give Tivoli a new face on this important corner, featuring shops, a food court and several hotel rooms for Nimb Hotel. 

The debate about Tivoli’s development has been going on ever since its founder, Georg Carstensen, held the directorship. Carstensen was fully aware that evolution is a prerequisite for survival. The changes at Tivoli must keep up with the changes in the world at large. If the gulf between Tivoli’s nostalgic charm and the kind of amusements that are available elsewhere becomes too wide, visitors will eventually choose to go elsewhere. We saw this most recently in the mid-1990s, when Tivoli’s visitor numbers, and therefore its finances, declined. But Tivoli’s atmosphere, history and traditions are also things that visitors value very highly. Our task is to ensure that tradition and innovation can go hand in hand, just as they have always done, and that we maintain the high standard and quality for which Tivoli is known around the world.

It’s a recipe that works. Tivoli’s visitors are generally satisfied with their visits and happy to recommend us to others. In fact, 98% of Tivoli’s visitors over the summer season stated that their visit was “Very satisfactory” or “Satisfactory”.  In regard to recommendations, 96% of visitors state that they “will definitely or probably recommend Tivoli to family/friends”. 

The Net Promoter Score for the overall Tivoli experience has been rising steadily, and was 77 % for the year 2015, compared with 72 % in 2014. NPS defines visitors as “promoters”, “detractors” or “passive”. Promoters are the visitors who rate our service as 9 or 10 on a scale of 0 – 10. For Tivoli employees, the “10/10 experience” has become a day-to-day yardstick for how good service should be.


Jørgen Tandrup
Chairman of the Board of Directors

… best result in recent times…

Lars Liebst

CEO

THE 5 STRATEGIC POINTS

  • A YEAR-ROUND BUSINESS

    Generate activities that make Tivoli less dependent on the weather

  • BRAND LEVERAGE

    Leverage Tivoli's strong brand

  • PROFITS FOR DEVELOPMENT

    Generate sufficient profits to continue maintaining and developing Tivoli as an attractive visitor experience

  • QUALITY & SERVICE

    Maintain high, international quality and service standards

  • A GOOD PLACE TO WORK

    Continue to be an attractive and professional workplace

0

119.000 1.441.000 1.592.000 1.581.000
REVENUE 2014
REVENUE 2015
1,244.0 mio. DKK
1,311.2 mio. DKK
PROFIT BEFORE TAX 2014
PROFIT BEFORE TAX 2015
56.4 mio. DKK
64.1 mio. DKK
Summer in Tivoli
Halloween in Tivoli
Christmas in Tivoli

A POPULAR ATTRACTION

Situated in central Copenhagen, Tivoli is ranked among the world’s foremost amusement parks, not only in terms of age and authenticity, but also in regard to visitor numbers.

Tivoli remains in the top 25 most visited amusement parks worldwide, and is among the top 5 in Europe.

A quarter of Tivoli’s visitors are tourists. In 2015 we saw increased numbers of tourists during Halloween and Christmas in Tivoli.

NATIONALITY

  • 1
    Denmark
    75%
  • 2
    Rest of the world
    13%
  • 3
    Sweden
    6%
  • 4
    Norway
    3%
  • 5
    US
    1%
  • 6
    UK
    1%
  • 7
    Germany
    1%

A brand with value

In October, Arp-Hansen Hotel Group A/S opened the second section of the Tivoli Hotel & Congress Center, which now consists of two buildings, the Harbour Tower and City Tower. The new City Tower rooms are aimed at the business sector, and the building also houses a spa and swimming pool.

The partnership with Arp-Hansen Hotel Group is a good example of how Tivoli’s strong brand can be used in the context of products and services outside of Tivoli, thus making it an asset and a business opportunity. 

During 2015, agreements were entered into with an artisan and a graphic design studio regarding the use of Tivoli motifs. 

guest segments

Summer in Tivoli
Halloween in Tivoli
Christmas in Tivoli

Age distribution

Summer in Tivoli
Up to 25 years
26-35 years
36-45 years
46-55 years
56-65 years
65 years or over
Halloween in Tivoli
Up to 25 years
26-35 years
36-45 years
46-55 years
56-65 years
65 years or over
Christmas in Tivoli
Up to 25 years
26-35 years
36-45 years
46-55 years
56-65 years
65 years or over

PRIDE AND FELLOWSHIP

It is Tivoli’s employees who must deliver the highest level of quality and service in order to realise Tivoli’s vision and mission.

Tivoli’s mission is “To enchant our visitors”, and its vision is “To be a leading international leisure brand”. These two statements can only be realised through Tivoli’s employees. So every year, Tivoli measures employee satisfaction in conjunction with Great Place to Work. The overall key performance indicator is the response to the statement, “Tivoli is a good place to work overall”. Tivoli is once again flying high in 2015, with a positive response of 90% for all employees. 

If we dig deeper into the figures, we find a variety of strengths, but also certain opportunities for development. In general, Tivoli employees across all departments and from “bottom to top” are proud of their workplace and enjoy the strong feeling of fellowship with their colleagues. Tivoli employees are motivated by working among happy visitors in beautiful surroundings. The loyal fellowship among employees makes it easier to work together when necessary, such as when deadlines are looming.


But there is room for improvement in regard to communication and skills development. Tivoli employees need a lot of information, and we work continually to ensure that communication flows unhindered between management, middle managers and employees across shift patterns and off-peak working hours. Tivoli’s intranet is key to the flow of communication, and all employees are now trained at the Tivoli School in how to access the intranet from a mobile unit such as a smartphone or tablet.

Offers regarding skills development, which has long been an area of focus at Tivoli, are being highlighted on the intranet and in direct communication between manager and employee, in the hope that more people will sign up for Tivoli’s internal training and apply for grants from Tivoli’s two training funds for participation in external training. Our internal training scheme includes management training, a management academy and various IT courses.

NUMBER OF EMPLOYEES

886

Full-time equivalents 2015

"Tivoli is a good place to work overall"

Share who agree in the statement in the annual employee satisfaction survey

2011

94%

2012

94%

2013

94%

2014

92%

2015

90%

Sickness absence

2011

1.83 % Tivoli

3.1 % DI

2012

2.85 % Tivoli

3.3 % DI

2013

3.07 % Tivoli

3.1 % DI

2014

2.82 % Tivoli

3.1 % DI

2015

3.06 % Tivoli

2.9 % DI

FOCUS ON SERVICE

For several years Tivoli has been working systematically with Customer Experience Management (CEM).

You could also describe this as working with the service experience at Tivoli. High international quality and service standards are a strategic goal for Tivoli. CEM is the tool that enables us to achieve this goal. 

By charting our visitors’ “journey” during their visit to Tivoli down to the tiniest detail, for example when buying tickets or attending a concert, we identify both the major challenges and the minor obstacles that prevent a visit from exceeding the visitor’s expectations. Defining good service and the actions it requires becomes a simple, specific task. 

How well Tivoli meets its service goals is expressed as a Net Promoter Score (NPS). NPS defines visitors as “promoters” – in other words, visitors who can be expected to talk positively about Tivoli – or “detractors” – visitors who may talk negatively about Tivoli. Between these two extremes is a “passive” (neutral) group – visitors who are not expected to say anything either for or against Tivoli. Promoters are the visitors who rate our service as 9 or 10 on a scale of 0 – 10. For Tivoli employees, the “10/10 experience” has become a day-to-day yardstick for how good service should be.
The Net Promoter Score for the overall Tivoli experience has been rising steadily, and was 77 % for the year 2015, compared with 72 % in 2014.


Number of guests who would

PROBABLY + DEFINITELY


recommend Tivoli

0 %
0 %
0 %
Summer in Tivoli
Halloween in Tivoli
Christmas in Tivoli

With the aid of technology

One of the ways Tivoli can strengthen its service experience is by removing the practical tasks that may present barriers to spending time together and relaxing. We have therefore worked to digitise and streamline the way these tasks are handled.

One of the ways Tivoli can strengthen its service experience is by removing the practical tasks that may present barriers to spending time together and relaxing. We have therefore worked to digitise and streamline the way these tasks are handled.

A map of the Gardens and the current programme are easily accessible in the Tivoli app, and season passes can be scanned and stored in the app, rendering the plastic card superfluous.
The new service kiosks can provide multi-ride tickets via scanning of vouchers or season passes, take pictures for season passes, and sell tickets and multi-ride tickets. The machines are installed close to the rides, and there are more of them than there were staffed sales points.

Tivoli’s online shop is selling an increasing number of products, and major customers and partners have an opportunity to use special links to the shop.

Tivoli’s website, which was redesigned this year, had almost 7 million visitors in 2015, and is the primary source of information for visitors before they arrive at Tivoli. The 300,000 fans on Tivoli’s Facebook page are great at adding pictures, comments and questions, and the page is the main forum for dialogue between Tivoli and visitors. In the summer there is also lively activity on the Friday Rock Facebook page, which has over 100,000 fans.

Tivoli’s Instagram profile has been particularly active in 2015, and just before Christmas it reached 23,000 followers. Tivoli visitors are encouraged to tag their pictures with #tivolicph, thus amassing a huge archive of pictures of visitors’ Tivoli experiences. Tivoli has regularly invited popular instagrammers to take over the page and add photos for a full day. During Christmas in Tivoli there was an “instawalk”, in which a group of instagrammers met before the Gardens opened and looked at Tivoli from a few different angles, including a trip up the Roller Coaster slope.

SEE PICTURES FROM OUR INSTAGRAM ACCOUNT HERE

TIVOLI'S 2015

2015 was a year of culture, with major concerts and performances on stages both indoor and out.

These activities are part of the Tivoli concept, and provide new reasons to visit, enabling Tivoli to live up to its motto, “Forever like never before”. 
  
Forever like never before could also apply to the Tivoli Youth Guard, which was founded in 1844 and, until 2015, open to boys only. This epoch ended on 5 June 2015, when Denmark celebrated Constitution Day and a hundred years of the vote for women. Auditions for the Tivoli Youth Guard were also held on this day, and for the first time girls were permitted to apply. 19 out of the 47 children auditioning were girls. 18 children were accepted into the Guard, and exactly half of them are girls. 

This is not just about bringing equality into the Tivoli Youth Guard, although that is part of it. It’s also about putting the greatest talents into play, so to speak. Opening the Guard to girls doubles the talent available, and we expect that the Tivoli Youth Guard, already regarded as one of the best musical educations in the country for children, will improve its standards still further.

It is hoped that in a few years’ time, education in the Tivoli Youth Guard and the Tivoli Ballet School will be able to take place in Tivoli Centre in Tietgensgade. Pei, Cobb, Freed & Partners Architects has designed a building adjacent to the Tivoli Concert Hall, where Tivoli’s talent development will take place. 
The intention was also for Tivoli’s administration to move into the building, so that administrative employees could finally be at the same address instead of being in various corners of the Gardens. When the initial report was reviewed by the City of Copenhagen’s Technology and Environment Committee, a majority were against it. The project is now being reworked in the hope that it can be realised in a different form. 

Tivoli’s focus on culture in 2015 is also evinced by the fact that not only have we employed a programme manager for classical music in the Gardens and the Concert Hall, but also a programme manager responsible for theatre, including musicals. The Culture section, headed up by Nikolaj Koppel, now encompasses four programme heads with responsibility for dance, entertainment in the Gardens (including music on the outdoor stages), classical music and theatre. The Tivoli Youth Guard falls under the remit of the Classical Music Programme Manager, and the Tivoli Ballet School under that of the Artistic Director. Production, including stage management, theatre and concert production, is managed by the head of production, and also falls into the Culture section.

DIVERSE CULTURE

Tivoli has changed its strategy for the vast number of events and theme days that take place during the summer season. Firstly more events were added, and secondly many of them were moved to a Sunday, with good results.

The diversity is evident, with events such as Dance Schools’ Day, Dog’s Day, Music School Day and the Champions League final on the big screen. 

But new initiatives are always welcome, so 2015 saw the first Bunny Day take place at Tivoli. Pedigree rabbits “appeared” alongside their owners, with visitors bringing in their own rabbits and learning more about rabbit tending and care. Another new event was a competition to find the world’s best skateboarders: Tivoli created a skatepark for one of the competitions in the Copenhagen Skateboard Open. 

Yet another example of the breadth of our events is the Offspring Festival for bands and soloists who are poised for their big break. It took place over two days in September, with 30 Danish and international names appearing on various stages across Tivoli.


Dirty Dancing

Tens of thousands of expectant visitors had bought advance tickets for Dirty Dancing – The Musical, so it was almost completely sold out by the time the premiere finally came around on 26 February. The red carpet was rolled out and the room was full of excitement – and so it remained until the final performance in May in Aarhus. 

Silas Holst’s Johnny Castle got to say the immortal line, “Nobody puts Baby in a corner”, and Mathilde Norholt’s Baby came out of her shell and “Had the time of her life” in the big dance competition. Over 120,000 people watched the production. 

Fair and Warmer/Den Grønne Elevator

Tivoli began its 2015 cultural year with the premiere of the Fair and Warmer (Den Grønne Elevator) tour in Odense on 31 December 2014. This farce starring Bodil Jørgensen and Tommy Kenter in the lead roles had a successful tour of 25 towns and cities spread all over Denmark, as well as a two-week run in the Glass Hall Theatre.

TAM TAM in the Glass Hall Theatre

At the end of May, it was once again time for the Tivoli Revue, TAM TAM, which was performed in the Glass Hall Theatre. Bodil Jørgensen, Ole Thestrup, Ditte Gråbøl, Lene Maria Christensen, Thomas Mørk and Pelle Emil Hebsgaard – along with singing sirens Szhirley and Rikke Hvidbjerg – were again directed by Joy-Maria Frederiksen. 

The reviews were generous with their star ratings and praise, and the production was watched by 25,000 visitors.

Concert or theatre – or theatre concert? The last production of the year in the Tivoli Concert Hall was Come Together, written by Nikolaj Cederholm and the Hellemann brothers. The production had previously appeared at Østre Gasværk Theatre, but obviously needed to be redesigned and modified to fit the Tivoli Concert Hall.


Tivoli Ballet Theater

Staying with Tivoli’s stages, this year has also included many external productions. Mastodonterne, the Fairy-Tale Theatre (Eventyrteatret) and the Crazy Christmas Cabaret all returned to the Tivoli Concert Hall and the Glass Hall Theatre, which has also welcomed Ørkenens Sønner and various concerts featuring Thomas Helmig – Mutters Alene. 

Not only did the Tivoli Ballet Theatre entertain visitors with the traditional Casorti pantomimes, in which Pierrot tries to separate the lovers Harlequin and Columbine, it also had two premieres on the programme. In June, young talents Sebastian Kloborg and Tim Matiakis of the Royal Danish Ballet gave us a sense of how the eternal love and intrigue of pantomime would play out in modern-day Copenhagen, with their production Homeless Love. 

In August, it was the turn of Tim Rushton, Artistic Director of the Danish Dance Theatre, who in Accordion Stories sketched encounters between various people to music by Accordion Tribe and inspired by Jerome Robbins’ The Concert.

Guest ballet performance of the year was another look at Pilobolus’ adventurous Shadowland, which came to the Concert Hall in September.


Bloody Mary Dance Show

Hip hop and street dance were the starting points for the Bloody Mary Dance Show, a new Halloween activity in 2015. 

Award-winning dancer Nicklas Milling choreographed and Susanne Breuning staged this grim story of three young people who are lured into a witch’s spooky house and only escape at the last minute. 

Tivoli productions 2015

NUMBER OF DAYS

141

NUMBER OF PERFORMANCES

175

NUMBER OF TICKETS

176,965

Theatre, music and ballet

MUSIC

Friday Rock benefited from the agreement negotiated with the City of Copenhagen to turn up the volume for 10 concerts in 2015.

The concert budget was also increased, resulting in more names and bigger names on the programme. Visitors responded by turning up in great numbers. 0.5 million visitors are estimated to have attended Friday Rock in 2015. 

As well as the regular Friday Concerts, Tivoli hosted three ticketed concerts featuring major international names. The model in which a ticket is required for the area right around the stage, but the Gardens are open as normal and everyone can listen from a distance, has turned out to work best for Tivoli. This was the model we adopted for these concerts featuring Mark Knopfler, Elton John and Tony Bennett/Lady Gaga.

All through the summer, the Gardens rang with live music of every genre, as per tradition. From world music on a Monday, through promenade music on Tuesdays to pop stars on Thursdays and Saturday swing, we want Tivoli to offer musical experiences and surprises with quality and variation. 

At the end of September we said farewell to the Promenade Orchestra and hello to the Tivoli Ensemble, which will in future perform both promenade music and other musical genres on Tivoli’s stages. The Tivoli Ensemble is part of a new music strategy for Tivoli. This strategy will also mean changes to the classical music programme, which we hope will reach a wider audience. One of the new initiatives will therefore be a children’s music experience, the Champagne Galop, which is currently under development.


FRIDAY ROCK TOP 5

  • Snoop Dogg

  • D-A-D

  • Julias Moon + Scarlet Pleasure

  • Marie Key

  • Mads Langer

Tivoli Festival

The Tivoli Festival is the biggest classical music festival in the Nordic Region.

This year’s classical music season ran from the end of May to the end of September. 

The programme opened with the Danish Suzuki Institute’s traditional spring concert. There followed a further 15 concerts featuring Denmark’s best amateur musicians, including three concerts with the Tivoli Youth Guard. 

A variety of major singers were on the bill, including two internationally renowned Danes, baritone Bo Skovhus and bass Stephen Milling. Tenor Lawrence Brownlee returned to Tivoli for a concert performance of Donizetti’s L’elisir d’amore, where he appeared alongside soprano Olga Peretyatko and the Tivoli Symphony Orchestra. 

New stars on the international opera scene were represented by South African soprano Pumeza Matshikiza and Chinese tenor Yijie Shi, who performed at an elegant opera gala in September.

Piano music found a place on the programme, including the always sought-after András Schiff with Bach’s Goldberg Variations. It was also a pleasure to present three excellent Scandinavian youth orchestras: the University of Gothenburg Symphony Orchestra, the Norwegian National Youth Orchestra and the Royal Danish Academy of Music Symphony Orchestra, as well as a variety of chamber ensembles. 

The Tivoli Festival also marked the 150th anniversary of Carl Nielsen’s birth with various concerts featuring students from the Royal Danish Academy of Music.
Shortly before the new year, Lars Grunth, Tivoli’s former Artistic Director, died at the age of 77. He left Tivoli in 2005 after 25 years as Artistic Director, 43 years after becoming violist in the Tivoli/Copenhagen Philharmonic Orchestra. As Artistic Director, Grunth was responsible for Tivoli’s classical profile, where he focused on presenting the best conductors, soloists and ensembles worldwide in the Tivoli Concert Hall. But he was also behind the creation of Friday Rock, which has gradually become one of Denmark’s biggest outdoor music events.


Tivoli Festival 2015

SEASON PASS CONCERTS

40

PAID CONCERTS

14

TOTAL CONCERTS

54

TIVOLI FESTIVAL TOP 5

The busiest concerts

  • OPERA GALA: PUMEZA MITSHIKIZA AND YIJIE SHI WITH THE TIVOLI SYMPHONY ORCHESTRA

  • SIR ANDRÁS SCHIFF, BACH’S GOLDBERG VARIATIONS

  • THE ROYAL DANISH ACADEMY OF MUSIC SYMPHONY ORCHESTRA. SOLOIST: INGRID SØFTELAND NESET

  • BO SKOVHUS AND THE COPENHAGEN ROYAL CHAPEL CHOIR

  • TIVOLI’S BIRTHDAY CELEBRATION CONCERT: DONIZETTI’S L’ELISIR D’AMORE FEATURING LAWRENCE BROWNLEE AND OLGA PERETYATKO

A ride marathon

Over the summer, we focused on Tivoli’s rides in a new and innovative way.

A “ride marathon” was organised by the marketing and media relations departments at Tivoli. The initial competitions were held on four of Tivoli’s wildest and most iconic rides, with each competition challenging 20 or so fans of the rides to take part in an elimination round lasting four hours. The many trips on the rides were supplemented with various obstacles, until we were left with two winners of each competition. 
The eight finalists faced one another on Vertigo, Tivoli’s wildest moving ride. The last person standing won free access to Tivoli with a multi-ride ticket for ten years. 

The ride marathon was communicated via Tivoli’s social media and was also covered in the Danish press. Through Tivoli’s own channels, the ride marathon reached out to 1.5 million people. Tivoli TV covered the competition with a live feed and video clips, which were viewed by almost half a million people. With 22,000 interactions in the form of questions and comments, the competition clearly attracted the attention we had hoped for among our target group of young people and young adults.

TOP 5 RIDES

Number of visitor rides

  • THE ROLLER COASTER

  • THE ODIN EXPRESS

  • THE DEMON

  • THE FLYING TRUNK

  • THE MINE

EATING AT TIVOLI

In the autumn, the House of Nimb had good reason to be pleased when the international association Small Luxury Hotels of the World named Nimb Hotel the best in the world, from a pool of 520 hotels in 82 countries.

The hotel is generally sold out all year round, and is also a top scorer in reviews on TripAdvisor, Trivago and other sites.

As part of a strategy of reaching out to a wider target group interested in food, lifestyle and hotel accommodation, Tivoli invited a variety of well-known and popular bloggers to visit Nimb for new initiatives such as High Tea, Bloody Mary Brunch and the Winemakers’ Dinner. This garnered a lot of good visibility, which not only caught the attention of the bloggers’ many followers, but also of the daily media, who often use bloggers as sources of news.


Fru Nimb’s open sandwich restaurant opened on the site of the old Tivoli Bodega Wine Bar, the latest in a long line of high-quality restaurants under the Nimb name. Fru Nimb had a gastronomic head start, and Tivoli’s visitors gradually also realised that new and exciting things were happening in the corner next to the Open Air Stage. Fru Nimb also had a small takeaway business selling roast pork sandwiches. 

Nimb Brasserie introduced its home-made aquavit with ingredients sourced from the Tivoli Gardens. Nimb at Home also allowed customers to order their new year food from Nimb. Each chef was responsible for one of the four dishes on the menu, which merely needed to be heated up and served at home. 

All businesses under the Nimb brand operate all year round. This includes Nimb Events, which hosts meetings and functions at Nimb, but also in the Aquarium Foyer, the Lumbye Hall and the H. C. Andersen Hall throughout the year. One of the more spectacular – and recurring – events is an international computer company that holds functions for several hundred international guests in a large tent on the Open Air Stage, and offers amusement rides, food, music and entertainment. Tivoli and Nimb Events are responsible for both planning and running the event in practice. 

Tivoli’s fast food businesses (burgers, hot dogs and so on) have done well out of the high visitor numbers in the Gardens. In particular the Roast Pork Stall, which is open near the Open Air Stage for Halloween and Christmas, can count 2015 as a huge success. It sold 50,476 roast pork sandwiches, corresponding to 12,619 kg of pork loin. 

One of Tivoli’s most established businesses, Hereford Beefstouw, celebrated its 40th birthday in 2015. The Damgaard family were pioneers in their field, providing good steak for Danish restaurant guests. In the past 40 years, the restaurant has expanded to seat 500 (from the original 80) guests, and steak restaurants have become good business for many other restaurateurs. 

At the end of the year, Tivoli and Grøften’s many devoted visitors bade goodbye to Poul Eriksen, who is stepping down as host at Grøften after 20 years. Eriksen worked at Tivoli for 40 years, initially as a chef at Hereford Beefstouw, and then as a host at Restaurant Italia, before ending up at one of Tivoli’s most iconic restaurants, Grøften. 
Grøften will now be run by Jacob and Dorte Elkjær, who have amassed years of experience at the well-reputed Restaurant Fænøsund in Middelfart. 

In 2015, Tivoli operated two temporary eating spots: Spisehuset in the former Divan 1, which was shared with Illums Bolighus’s Tivoli business, and Rock Bar Royal on the corner of Vesterbrogade and Bernstorffsgade.

CHICKENS IN THE GARDENS

The thing that Tivoli visitors prize most of all is the Gardens themselves, with their various buildings, lights, plants and many quirky details.

Both chickens and guinea fowl were added to the Gardens in 2015. The latter wander around freely just as the peacocks do, bringing delight and amusement to those visitors who happen to come upon these charming animals during their visit.

Tivoli’s chicken run in the restored pergola by the Concert Hall is an impressive white palace in an octagonal enclosure, inhabited by chickens of various rare breeds. The chicken breeds are selected for their unusual plumages.

When the summer season launched on 1 April, visitors were treated to a large field of tulips which Tivoli’s gardeners had established on the Open Air Stage. The relatively chilly spring allowed the tulips and other spring flowers to keep their beauty for longer – to the pleasure of our visitors.

Tivoli’s lights, admired far and wide, now have an even higher profile thanks to the appointment of internationally renowned lighting designer Jesper Garde Kongshaug, who has taken up the challenge of making the lighting even more magical. He is focusing initially on “dark surfaces” such as roofs, beds and walls. But an even bigger project is also underway: an overall plan for the area underneath the Demon. In this case, very simple changes have already improved the flow of visitors through the area. 

The same area is home to one of the new illumination experiences that Tivoli introduced as part of Christmas in Tivoli. A canopy of LED bulbs illuminates small stories or paths, shifting throughout the evening. The lighting at Tivoli also received international recognition when a television report on the Christmas lights was shown on television channels across the world, including China, the USA and Russia.


Year-round activities

During the first quarter of 2015, Tivoli’s Ticket Centre underwent extensive restructuring and was renamed the Tivoli Box Office.

There is more space for visitors, and an entrance was created between the Service Centre, which faces the Gardens, and the Box Office, which faces the street. This means that visitors can be served at all check-outs, regardless of which direction they are entering from. The Tivoli Box Office sells season passes and other Tivoli products as well as tickets for all events offered via operators such as billetNET, Billetlugen, and so on. It may seem strange that Tivoli is improving its bricks and mortar box office at a time when tickets are increasingly sold via self-service. However, we have found that many cultural consumers need guidance and have questions – and tourists, especially, need personal, expert service. The Tivoli Box Office is open all year round.

The Tivoli Business Club had 225 member companies in 2015, all keen and active participants in the various events. The early-morning networking meetings every month at Nimb Brasserie were particularly popular. The same applied to slightly bigger events featuring lectures and debates followed by a meal. Guest speakers in 2015 included Copenhagen’s Mayor of Technical and Environmental Affairs, Morten Kabell, talking about his vision for the city’s development. Members of the Tivoli Business Club also have access to a variety of other benefits at Tivoli, and are offered pre-sales for concerts and performances.

TivoliCasino.dk has gained a good footing in the Danish online gaming market, and has the second largest market share of all Danish online casinos. At TivoliCasino.com, online gamers could bet in their own currency rather than euro in 2015, which turned out to be a successful strategy. 

Tivoli took on the role of tour operator when Disney Cruises arrived in Copenhagen several times over the course of the summer. In partnership with Strömma, which operates sightseeing buses and canal trips, a range of Copenhagen excursion options were organised – including, obviously, guided and independent visits to Tivoli. One of the trips was called In the Footsteps of Walt Disney, as Disney visited Tivoli several times to garner ideas for Disneyland in California.


IN 2015, THE TIVOLI BUSINESS CLUB HAD 225 MEMBERS

TIVOLI AS A BUSINESS

Tivoli’s role as a significant player in the Danish leisure industry is still important.

“So what do you do in winter? ” or “Do you go on the Roller Coaster every day? ” are typical questions if you say you work at Tivoli. 

These questions are indicative of what we Danish people think about Tivoli. It’s a place we know first-hand as visitors: a place we associate with summer, fun and social interaction. Tivoli’s position as a listed company, a huge workplace, a taxpayer and a driver of tourism in Copenhagen and Denmark are not the first things that spring to mind for most people.


Danish people’s strongly personal attitude to Tivoli is a great asset in many ways. But when it comes to business strategies and planning, the fact that visitors initially think with their emotions can be a hindrance to the sound development of the organisation. In the case of new buildings, rides and other offerings, Tivoli A/S is forced to look at how best to safeguard the Gardens and the organisation for the future, while visitors typically think of the memories they associate with the existing and old infrastructure. 

In recent years, Tivoli has therefore focused on creating a greater understanding of Tivoli as an organisation, and of the fact that the development Tivoli is undergoing is a pre-requisite for the future success of both the amusement gardens and the organisation.

Future plans for Tivoli

In 2016, Tivoli visitors can look forward to the premiere of the musical Hairspray, featuring a huge cast including some of Denmark’s best dancers and singers. Nanna Rossen, selected through large-scale open auditions, takes the lead role of Tracy, the chubby teenager who wants to dance on television. 

The Pantomime Theatre premieres Cinderella, a new artistic partnership between Choreographer Yuri Possokhov, musician Oh Land and set designer Queen Margrethe. 
The Glass Hall Theatre will once again house the summer revue featuring a strong team of performers. 

On the musical side of things, Tivoli’s new music strategy will be rolled out, including a musical camel trail for children and new music features with the Tivoli Ensemble. 
The Dragon will be replaced by the Fatamorgana, a 3-in-1-ride that will delight both young children and speed demons. 

Tivoli Corner is now under construction on the corner of Vesterbrogade and Bernstorffsgade. Tivoli’s plans to build Tivoli Centre in Tietgensgade to house the music and ballet school were rejected by the City of Copenhagen’s Technical and Environment Committee. The project is now being reworked.

CSR

Tivoli’s CSR policy focuses extensively on the environment and on the work environment, as is the case in many other organisations.

But it also contains certain points that are unique to Tivoli, such as the topic named Cultural-historical awareness. Under this title, Tivoli reports on the expenditure on culture at Tivoli and expenditure on maintenance of the historical infrastructure. We do this to emphasise how highly we prioritise traditions and our cultural heritage.

In 2015, the accounts for culture at Tivoli show a deficit of DKK 55.5 million, while DKK 41.5 million was spent on maintaining the historical infrastructure.
Tivoli is also slightly different to other organisations when it comes to charity and other social contributions. Every year, a large number of tickets and multi-ride tickets are donated to underprivileged children. Tickets and multi-ride tickets equating to DKK 1.1 million were donated in 2015. 

During Christmas in Tivoli, one of Tivoli’s contributions was of an entirely different nature. Danish schoolchildren from the Google CS First project were tasked with creating one of Tivoli’s new illumination experiences, four large banners in the Boulevard area. In partnership with MIT (Massachusetts Institute of Technology) Scratch, a programming language, the children coded the themes to be displayed on the banners. 

In a completely different area, Tivoli entered into a partnership with bybi.dk regarding beekeeping on the roof of the Concert Hall. Tivoli’s wealth of flowers and plants are a treat for the bees, and the honey produced by the swarms is sold and used at Nimb. 


Tivoli’s electricity consumption fall into these groups

12%
18%
48%
22%

More than 4,500 light bulbs were changed to LED

NUMBER OF ELECTRIC BULBS

OF WHICH LED BULBS

ca. 85,000

31,771

TOTAL ELECTRICITY SAVING

854,562 kWh

READ TIVOLI'S FULL CSR REPORT FOR 2015