ANNUAL REPORT

2017



A word from the Chairman

Tivoli reached several milestones in its long history in 2017, and is perfectly poised to celebrate its 175th anniversary in 2018.

 In 2017, Tivoli reached a number of milestones in its long history and is now very well prepared for celebrating its 175-year anniversary in 2018. The strategy of changing from a seasonal to a year-round business progressed another step with the opening of the Tivoli Corner, which truly creates the intended link between Tivoli and the city. What started out as an extension of the original Tivoli season with initially Christmas, then Halloween and most recently Winter in Tivoli has been supplemented by Nimb, wagamama and shows in the Halls, and now the Tivoli Corner in order to reap the full potential of Tivoli’s good location. To this should be added a number of partnerships on the use of the Tivoli name, which also contributes towards realising the strategy.

A wet summer
Weatherwise, 2017 will go down in history as one of rainiest years of recent times, a year without much sun and with low average temperatures – not ideal conditions for an attraction with many outdoor activities. Attendance figures for the summer season were indeed below expectations. However, Halloween and Christmas in Tivoli were well attended.

Tivoli Corner
In November 2017, the Tivoli Corner finally opened – 14 years after the birth of the idea to construct a building at the corner of Vesterbrogade and Bernstoffsgade. The Tivoli Corner houses the Tivoli Food Hall with 16 different eateries, an extension of the Nimb Hotel with 21 new rooms overlooking the Gardens, Espresso House, a Sticks’n’Sushi restaurant at the top and, finally, the Italian restaurant Vapiano. The Tivoli Corner was designed by Pei Cobb Freed & Partners, and the architecture has already won great acclaim, also internationally. Most likely, enthusiasm will grow even stronger when the sun and the warm weather return, and we will be able to put the large terraces into full use. The many new activities consolidate Tivoli as a year-round business.

Moreover, there is a growing portfolio of activities that are independent of the Vesterbrogade address but build on Tivoli’s strengths as an experience business and a brand. For example, a working relationship was initiated with Normann Copenhagen about a Tivoli design collection to be launched in the autumn of 2018, and work on Little Tivoli, Tivoli’s own gift shop with unique products, was initiated. The shop will be an online shop, and a physical shop will also open in Tivoli at the beginning of the summer season. Another example of a year-round activity is the Tivoli Academy which offers Customer Experience Management courses.

Tivoli's revenue
Tivoli A/S recorded revenue of DKK 947.4 million for 2017 compared to DKK 945.2 million for 2016 and generated a profit before tax for the year of DKK 100.5 million compared to DKK 96.3 million for 2016. The results are above the expectations originally announced and must be considered satisfactory; in particular, the strategy of being a year-round business seems to be successful seeing that, in a very challenging year weatherwise, Tivoli is reporting its best results ever.

Internally, many Tivoli eyes have throughout the year been turned towards 2018 and Tivoli’s 175-year anniversary. That is an impressive age for an experience business, and it presents a great opportunity for celebrating, taking stock, thinking innovatively and attracting attention. Tivoli’s anniversary celebrations consist of large and small events and initiatives across business areas and seasons as well as the introduction of a new season called Winter in Tivoli. We want all visitors to feel that it is a special season, whether they are visiting the Gardens for the first time or are frequent annual card visitors. We are looking back 175 years, but hopefully also 175 years ahead!

2018 is also the year when I will resign as Chairman and hand over the reigns to my successor. I will be doing so confident that Tivoli is a sound and vigorous business and thanking Tivoli’s management and employees for a dedicated effort generating good experiences as well as good results. My best wishes to Tivoli's management and staff for the anniversary celebration in 175-year-old Tivoli, and  may the continued development of Tivoli bring lots of success.

Jørgen Tandrup
Chairman of the Board of Directors

2017 has been a fantastic year

Lars Liebst

CEO

THE 4 STRATEGIC POINTS

  • A good place to work

    We aim to be a good, attractive and professional workplace

  • Quality

    We aim to deliver quality and service at a high, international standard

  • Development

    We aim to develop and expand our business, starting with the Gardens

  • Profit

    We aim to achieve profits large enough to ensure that Tivoli can continue to develop new, attractive experiences

0

53.136 1.221.285 1.487.492 1.615.310
REVENUE 2016
REVENUE 2017
1,288.1 mio. DKK
1,292.7 mio. DKK
PROFIT BEFORE TAX 2016
PROFIT BEFORE TAX 2017
96,3 mio. DKK
100.5 mio. DKK
Summer in Tivoli
Halloween in Tivoli
Christmas in Tivoli

Strong and flexible

Nostalgic, traditional garden, dynamic organisation, gastronomic trendsetter, popular amusement centre, music venue and theatre.

Tivoli has to comprise of a number of things at once in order to remain Tivoli and live up to our motto, "Always like never before". Fortunately, the Tivoli brand is strong and flexible.

Nostalgia and tradition
Georg Carstensen finally got his own square, a green oasis close to Frederiksberg Town Hall. You may wonder at the fact that Tivoli has not been branded through a street name much earlier, but 2018's 175-year jubilee finally made the difference. The square was named in May, and will be decorated with a bust of Carstensen in summer 2018. 

So, nostalgia and tradition have had their share of the limelight in 2017, but so have innovations, such as the opening of Tivoli Corner with its modern expression that surprises many people. Once more, we have emphasised that "old" Tivoli can also be modern.
 

Plant-based restaurant Gemyse, which opened in April in the former Divan 2/Nimb Terrasse, is ahead of the trend with its urban garden and emphasis on meat-free meals. The informal meeting in the greenhouse or around the bonfires also fits in well with current trends.

Turn up the volume
The Tivoli brand can tolerate criticism, but not bad quality. It was therefore upsetting to receive complaints about the noise at some of our summer concerts, particularly because Tivoli has long wanted to turn up the volume at certain concerts – in line with the desires of audiences and the music industry. At the end of the year there was a political opportunity to reopen the debate about the sound levels in Tivoli. We are particularly pleased that all parties except one on the Copenhagen City Council are thus supportive of Tivoli's importance as a cultural institution and willing to accommodate the hundreds of thousands of Friday Rock visitors.

Copenhagen as an attractive desitnation
We are also pleased that improvements are on the way regarding the position of the tourism industry, such as relaxation of energy fees and more funds for marketing Denmark. Tivoli is actively involved in working to put the industry that is so important to job creation and the economy in a position that makes Copenhagen and Denmark attractive destinations for both leisure travellers and meetings or conferences.

Tivoli is also continuing to play an active role in the development of Copenhagen's Cultural District to make this area of Copenhagen more attractive for city-dwellers and visitors. The centre of the Cultural District is Slotsholmen. 

Growth in tourism in Copenhagen and Tivoli

Tivoli's overall visitor numbers for the year are lower than in 2016.

The lower visitor count is due to the summer season, in which bad weather put people off going outside. Since tourists are often less inclined to stay away in bad weather, and as tourism has grown substantially in Copenhagen in recent years, the proportion of tourists in Tivoli has grown substantially. The large group of "other countries" has grown in particular, with tourists arriving from Southern Europe, India, China and more.

Visitors
Among Tivoli's visitors in 2017, we noted that families with children make up around half of all visitors, while culture lovers and bon vivants made up a further 40%. Visitors still mention the atmosphere as their main reason for visiting Tivoli. 

Visitors are happy to recommend a visit to Tivoli to others, and Tivoli still boasts a high Net Promoter Score (NPS). The level of satisfaction fell marginally in 2017 compared with previous years. Aside from the fact that bad weather played a part here, the exit analysis shows that visitors have become more critical in regard to the relationship between the choice of dining options and the prices in Tivoli, for example. The Tivoli Food Hall is expected to alleviate these.

 

Visit from China
2017 was China-Denmark Tourism Year, which placed extra emphasis on raising awareness of Denmark as a destination and on educating the Danish tourism industry in providing better services for the Chinese market and Chinese visitors. Several major Chinese media outlets visited Copenhagen and Tivoli, including the popular travel programme, Sisters Over Flowers/Sisters on Tour.

In the show, some of China's best-known actors, models and singers travel abroad to experience the world. The team spent a day in Tivoli, during which the stars quickly attracted the attention of Tivoli's Chinese employees and visitors. The piece on Tivoli included a visit to Nimb, ballet at the Pantomime Theatre, a trip on the Star Flyer and an appearance on the Open Air Stage.


Number of guests who would

PROBABLY or DEFINITELY


recommend Tivoli

Summer in Tivoli
Halloween in Tivoli
Christmas in Tivoli

NATIONALITY

  • 1
    Denmark
    61%
  • 2
    Rest of the world
    20%
  • 3
    Sweden
    8%
  • 4
    US
    4%
  • 5
    UK
    3%
  • 6
    Norway
    2%
  • 7
    Germany
    2%

guest segments

Summer in Tivoli
Halloween in Tivoli
Christmas in Tivoli

Age distribution

Summer in Tivoli
Up to 25 years
26-35 years
36-45 years
46-55 years
56-65 years
65 years or over
Halloween in Tivoli
Up to 25 years
26-35 years
36-45 years
46-55 years
56-65 years
65 years or over
Christmas in Tivoli
Up to 25 years
26-35 years
36-45 years
46-55 years
56-65 years
65 years or over

Tivoli’s staff

The employee mix in Tivoli bears the mark of our evolution from seasonal to year-round operation, and reflects the many strategic activities involved in the commercial business

High employee satisfaction
Many different professionals work together across the business and a huge number of development projects of all shapes and sizes. Tivoli attracts and retains skilled, committed employees. Our brand is strong, we offer unique opportunities for development, and employee satisfaction is high.

Employee satisfaction is measured four times a year, and we work continuously on activities in this area. The fact that Tivoli's employees are thriving also shows in our sickness absence statistics, which are extremely satisfactory and comfortably below the average for the Confederation of Danish Employers (DA). Our systematic focus on wellbeing and absence has produced results.

Tivoli must be an attractive workplace
The market for candidates for jobs in the restaurant and café industry is under pressure, particularly in Copenhagen. It is therefore crucial that we continue to focus on being a good, attractive place to work. Tivoli has gone in a new direction in regard to recruitment by using short videos for use on social media and the like. In these videos, employees talk about their jobs in Tivoli, and the overall impression of Tivoli is that it is an attractive place to work. Tivoli is also playing an active role in the professional education of new employees by employing a large number of students and trainees.

NUMBER OF EMPLOYEES

885

Full-time equivalents 2017

"Tivoli is a good place to work overall"

Share who agree in the statement above in the annual employee satisfaction survey

2013

94%

2014

94%

2015

92%

2016

84%

2017

90%

Sickness absence

2013

3.1 % Tivoli

3.3 % DA

2014

2.8 % Tivoli

3.1 % DA

2015

3.1 % Tivoli

2.9 % DA

2016

3.1 % Tivoli

3.1 % DA

2017

2.6 % Tivoli

3.1 % DA

The year in Tivoli

Olafur Eliasson created a new work of art, virtual reality technology came to the Demon, the Halls buzzed with activity, a plant-based restaurant was born and the Tivoli Corner opened.

Beautifying the Gardens
As always, Tivoli bustled with activity in January, February and March as preparations were made for the summer season's major new attractions. Tivoli's old pavilion, the Harmony Pavilion, which dates back to 1907, was dismantled and sent off to its new owner in West Zealand, leaving room for the construction of the Orangery. 

Extraordinary find
As the machines began to dig, they uncovered archaeological impediments – visible signs that Tivoli was built a little outside Copenhagen's original Fortification Ring. An old farmyard came into view, probably part of the summer residence of Frederick the Third's queen, along with a skeleton. At the time of writing, the final report on the findings has not yet been published, but the skeleton is probably that of a young Swedish soldier who died in the 1659 assault on Copenhagen.

Construction of the Orangery continued after the requisite archaeological investigations, transforming the area into Tivoli's new music stage, television studio and multi-purpose space. As well as seats, a small Japanese garden was also built next to the stage. Stones from the original farmyard were recycled here as cladding.

Gemyse
Next to the Orangery is plant-based restaurant Gemyse, which opened at the start of the summer season. Divan 2/Nimb Terrasse underwent a major transformation, the façade covered in plants and the outdoor areas laid out like an urban garden with raised beds and a greenhouse.

Lighting Tivoli
Olafur Eliasson's new work, Little Sun Light Swarm, was mounted alongside the Tivoli Lake and the Boulevard. This work consists of more than 30 polygon lamps hung between the treetops. Each polygon is a large lamp featuring panels made from reflective and dichromatic glass, which reflects light and colour in varying ways depending on weather and lighting conditions. The name, Little Sun Light Swarm, draws attention to the fact that the work was developed in conjunction with Eliasson's Little Sun project, which works to bring light and power to parts of Africa that have no power supply.

A Christmas Journey
Christmas in Tivoli also brought renewal and beautification. The area around the Open Air Stage, which previously had an alpine theme, was transformed into Trainsbury Station, complete with a station building and two trains with engines and wagons. Thanks to a partnership with DSB, visitors could sit in the original train interior in the station building, with screens creating an illusion of windows with views onto a beautiful winter landscape. The partnership also included a stall in which visitors could play engine driver in a train simulator and buy classic DSB posters.

Tivoli Corner has opened

Tivoli Corner opened in mid-November, along with Christmas in Tivoli.

Big plans
The construction fences were packed away, finally allowing Copenhageners to see the new corner that initially was to the public in May 2008. The first drawings by the architects Pei Cobb Freed & Partners were wild and sprawling, with an undulating, bubbling façade.

The project was reworked, and demolition of the old buildings commenced in January 2016. The building shell was finished in March 2017, and the roof was raised in April. Unsurprisingly, the final stage was intense. Accommodating and laying out 21 exclusive rooms for Nimb Hotel and 16 different stands in the new Food Hall, not to mention the Espresso House café and Illums Bolighus plus two restaurants, Vapiano and Sticks'n'Sushi, was no easy task, particularly when lots of people had to work in a small space.

On 17 November, the Tivoli Food Hall stallholders joined together to cut the red ribbon, marking the official opening of the building. Visitors streamed into the Food Hall, along with media food reviewers, who enthused over the selection of food, the quality, prices and layout of the building. The architecture also received praise: The newspaper Politiken, for example, gave the building five out of a possible six hearts.

 

First VR coaster in the Nordic Region

The year's big news in terms of rides was fairly small in scope, but had major consequences for the experience of the ride

The Demon has been upgraded
First installed in 2004, the Demon became the first roller coaster in the Nordic Region to be upgraded with virtual reality technology. VR is being applied in many different areas, including the entertainment industry, but the Demon's VR is ground-breaking partly because it includes sound, and partly because it incorporates a cartoon story that doesn't relate directly to the roller coaster. The set is a fireworks factory in olde-worlde China. Suddenly an explosion interrupts the hard work, and a violent roller coaster trip begins, sending passengers up towards the heavens and a Chinese dragon. The two-minute trip ends with visitors being delivered safely back to the platform. VR is an optional extra for the Demon, and one of many new digital initiatives in Tivoli.

The Astronomer
After ten years, the Nautilus needed an upgrade, which was carried out ahead of the summer season. The ride was also redesigned and renamed the Astronomer, to fit better with the theme of exploration that underpins the Merry Corner.

A real ghost house
During Halloween in Tivoli, we offered a special thrill in The Haunted, which was set up in the Fun House. Live ghosts combined with mechanical effects and gruesome sound effects ensured plenty of shocks for visitors, who were then able to download a short video recording of themselves moving through The Haunted.

Hyggehjulet saw the light of day
On the gaming front, one new attraction was the Hyggehjulet (Choco Wheel) game, sponsored by Toms. Tivoli's two money arcades appear to cover the need for this type of entertainment, with many people choosing to play online these days instead. 

Jackpot
TivoliCasino.dk has consolidated its position on the online market, and has an exciting, varied portfolio of more than 350 different gambling and arcade games. In November 2017, the largest jackpot to date of DKK 1,126,200 was paid out.

 

TOP 5 RIDES

  • THE ROLLER COASTER

  • The Odin Express

  • The Flying Trunk

  • THE DEMON

  • THE BUMPER CARS

The Halls

Theatre performances in Tivoli are a strategic focus area to ensure good experiences for Tivoli visitors.

Culture on the program
The many shows also ensure a base of visitors to Tivoli, particularly to the restaurants and food stands.
"The Halls" has long been used as internal shorthand to refer to the Glass Hall Theatre and the Tivoli Concert Hall as stages for theatre, music, ballet, comedy and much more. In 2017 we began using The Halls in marketing material for the huge number of activities in the Glass Hall Theatre and the Tivoli Concert Hall that are listed on social media, and so on. The aim is to capture the awareness of people with a particular interest in culture and create more loyalty in the continuing stream of cultural offerings in the world around us.

The 39 Steps
The year's first premiere took place in the Glass Hall Theatre in February: the detective comedy The 39 Steps, in which four actors play over 100 roles during the two-hour performance. The driving forces behind the production were Thomas Mørk, Niels Olsen, Kristine Yde and Mads Knarreborg.

Spamalot
Spamalot – The Musical opened in the Tivoli Concert Hall in March, bringing some of Denmark's foremost actors and comedians together on the stage. They recreated the crazy comedy that characterised Monty Python's Flying Circus, whose classic sketches form the backbone of the musical. Monty Python member Eric Idle was present at the premiere, and expressed his delight at the performance of the Danish team.

ELF - The Musical
The final production of the year in the Tivoli Concert Hall premiered in conjunction with Christmas in Tivoli. Elf – The Musical is based on one of Hollywood's biggest Christmas movie hits, and has also been produced on Broadway and in the West End with great success. The setting then moved to Copenhagen, where Pelle Emil Hebsgaard played William "Buddy" Hobbs, an elf fighting to save Christmas and find love alongside Christiane Schaumburg-Müller, Tommy Kenter, Camilla Bendix, Julie Steincke and others.

Alvin Ailey
Tivoli's stages have also been home to dance and ballet, with Alvin Ailey American Dance Theatre once again filling the Tivoli Concert Hall and delighting audiences over seven performances. The programme consisted of Alvin Ailey's own classics as well as newer works based on American jazz.

Ballet
The Pantomime Theatre formed the backdrop for the Hamburg Ballet's National Youth Ballet, members of whom also participated in workshops with dancers from Tivoli's in-house ballet company, the Tivoli Ballet Theatre. The season also included the re-opening of the ballet Cinderella with costumes by Queen Margrethe.

The Tivoli Youth Guard's Gala
The Tivoli Youth Guard has also contributed to the stage performances in Tivoli with yet another innovation, the Tivoli Youth Guard's Gala. Not quite a concert and not quite theatre, but a little of both, is probably the best description of this performance, which is intended for all the family. Using the framing device of the capture of the Tivoli Frigate, the young members of the Tivoli Youth Guard showed off their skills with military tattoo, stomp and music, and the audience had an opportunity to sing along. 

In the anniversary year 2018, Tivoli presents a large number of shows and performances and has a record number of tickets for sale.

 

Tivoli productions 2017

NUMBER OF shows

312

NUMBER OF Productions

31

Rain – and a rain of stars

Tivoli's popular outdoor concerts are an important driver of Tivoli Pass sales, and the visitors are important to the restaurants, food stands and bars scattered around the Gardens.

Rainy days
Friday Rock was badly hit by rain on 18 out of 24 Fridays. Nevertheless, these 24 concerts and double concerts offered 33 acts featuring Danish and international artists. More than 300,000 visitors attended Friday Rock.  

Several international stars and many of the most popular Danish household names performed on the Open Air Stage this summer. Tivoli also hosted a 90s party featuring a four-hour concert of various 90s icons, including Aqua, Dr. Alban and Peter André. The concert model where tickets are sold for a closed-off area in and around the Open Air Stage area, while the rest of the Gardens were open and accessible to all visitors was a success once again.

A full program
As always, music was on offer all day, every day throughout the summer on Tivoli's outdoor stages. The new Orangery stage opened this year, and under the leadership of Peter Jensen the Tivoli Ensemble treated us to top-quality jazz several times a week. True to tradition, the Tivoli Big Band welcomed a variety of excellent soloists for their Saturday evening dance performances.

In total, the 2017 concert programme offered around 220 concerts, to the delight of approximately 400,000 visitors.

 

FRIDAY ROCK TOP 5

  • Nik & Jay

  • Lil Wayne

  • Erykah Badu

  • Rasmus Walter + NOAH

  • Gnags

Classical music in our blood

Classical music is part of Tivoli's DNA, but attracting new audiences takes ingenuity.

Intimate concerts
The 2017 Summer Classic introduced a new audience subscription scheme, which was intended as a way to build loyalty and a closer relationship with audiences. Five concert series formed the backbone of the classical season: International Orchestras, Great Voices, Sunday Matinées with the Tivoli Copenhagen Phil, International Pianists and In Focus – intimate concerts during which the audience sit on the stage around the musician. The subscription scheme resulted in a substantial rise in audience numbers, and was received very positively by the public. It will of course continue in future years, and our aim is to retain as many of the new subscriptions as possible as well as recruiting new ones using the same model.

As well as the concerts for these five series, Tivoli hosted a range of one-off concerts, such as the Birthday Concert and the Midsummer Eve concert.

 
 

 

In addition to the paid concerts, true to tradition, Tivoli also offered a long list of annual card concerts featuring the stars of tomorrow and Denmark's best amateur orchestras.

New notes
The 2017 Summer Classic also introduced two innovations: Tivoli by Night – a visually staged family concert featuring the Tivoli Copenhagen Phil, the Tivoli Youth Guard and the Tivoli Ballet School – was devised by Kirsten Dehlholm of Hotel Pro Forma and Tivoli's in-house lighting designer, Jesper Kongshaug. The other innovation was Chamber Music at Whitsun – a classical music series focusing on getting the message out, consisting of short concerts featuring the best chamber ensembles in Denmark presented by a compère in a comfortable lounge atmosphere.

Special highlights
Content-wise, high points included the London Symphony Orchestra conducted by Michael Tilson Thomas with Yuja Wang on piano, while the audience loved the Estonian Festival Orchestra conducted by Paavo Järvi with Lisa Batiashvili as violin soloist. Igor Levit took to the stage alone with the grand piano to perform Bach's Goldberg Variations, and our Great Voices series included a festive evening with tenor Lawrence Brownlee and soprano Sarah Coburn.

The Tivoli Copenhagen Phil enjoyed great success with popular works such as Mendelssohn's violin concerto performed by soloist James Ehnes and Rachmaninov's Piano Concerto No. 2 with Olga Kern at the piano. Tivoli's in-house orchestra also filled the Concert Hall on other occasions, including a James Bond-themed evening of film music with martinis served at the bar.

Chamber Music at Whitsun was so successful that it will return in 2018 with an even more ambitious programme including international guest stars and live cameras in the wings. Tivoli by Night will also continue in 2018. 

A musical celebration
Finally, the Tivoli Summer Classic was deeply involved in "En dag i musikkens tjeneste" ("A Day in the Service of Music") – a celebration of the 75th anniversary of the Augustinus Foundation, which took place in Tivoli. For this event, the Summer Classic produced a full day of classical music: morning "assembly" singing, a "relay race" concert, H. C. Lumbye as an ambassador of classical music for little ones, ballet performances in the Pantomime Theatre featuring Corpus and the Danish Dance Theatre, and a concert on the Open Air Stage with the Tivoli Copenhagen Phil and leading soprano Joyce Di Donato.

Summer classic 2017

SEASON PASS CONCERTS

24

Chamber music at Whitsun

10

Concerts at the Open Air Stage

3

Roskilde Festival

1

CONCERTS WITH FEE

27

Tivoli Cph Phil with Savage Rose

2

TOTAL NO. OF CONCERTS

67

summer classic TOP 5

Most seen concerts

  • London Symphony Orchestra & Michael Tilson Thomas

  • Olga Kern & Rakhmaninovs 2.

  • Coburn & Brownlee

  • Tivoli's anniversary concert

  • Peer Gynt & Dvoráks 8.

Diverse programme

China-Denmark Tourism Year provided an opportunity to reintroduce the Wednesday fireworks show.

Themed days
We experimented with letting off the fireworks from the area in front of the Tivoli Concert Hall, which produced a very special, extremely intense experience. As usual, Tivoli's free cultural programme offered an extensive number of themed days, with Music School Days, Dogs' Day and Greenland in Tivoli among the returning success stories. A new item on the programme was the Vintage Garden Party, where visitors could get dressed up and dance, and the Finale of the Danish Wooden Horse Cup (Træhestcuppen), which was held in conjunction with the Danish Riding Association.

The Danish Child Accident Prevention Foundation (Børneulykkesfonden) is an established partner. In 2017 they decided to focus on children and their grandparents by creating an award for "Denmark's Best Grandparent".  The Open Air Stage also played host to Films on the Open Air Stage and the Champions League final, as well as a variety of other events.

For the kids
Rasmus Klump, who has lived in Tivoli since 2010, continued to entertain Tivoli's youngest guests with theatre performances in his house next to the playground. The bear and his friend Flora appeared here throughout the summer.  The Rasmus Klump Festival also took place over two days on the Open Air Stage. During Halloween in Tivoli, the Rasmus Klump performances were moved to the Open Air Stage to accommodate the large audience.

New restaurants and food stands

Tivoli's strategy includes the ongoing development of our restaurants and food stands, ensuring that a wide selection of food, good quality and innovative dining experiences are always available. 2017 brought a whole raft of new vendors.

Copenhagen’s new food hub
Tivoli Corner contributed a total of 19 restaurants and food stands. As well as Espresso House, Vapiano and Sticks'n'Sushi, there are 16 stands in the Tivoli Food Hall, offering a huge variety of food, including successful vendors such as Gorm's, Cock's & Cows, Chicks by Chicks, Kung Fu, Gló, Brødflov, Tapa del Toro, Riccos, Retreat, Le Petit and Hallernes Smørrebrød also found in other locations around Copenhagen. The Bird Kissmeyer is a joint venture from two well-known brands, while Bobbabella is a new venture from the people behind Kadeau – their first burger stand. Zócalo is new to Copenhagen, but known in Stockholm for its good Mexican food. 

Letz Sushi moved into both the Tivoli Food Hall and the Chinese Pagoda, turning it Japanese once more. 

New culinary treats
The stand-out new restaurant of the summer season was Gemyse, where vegetables are the star ingredients. Daily newspaper Politiken’s food critic gave Gemyse top marks, five out of six. Tivoli has partnered with Aarstiderne to deliver vegetables, but most of the herbs are harvested from the raised beds around the restaurant. Gemyse serves the daily special, offering six courses consisting entirely of vegetables at a reasonable price. Meat or fish may be bought as additions.

A world of cakes
Cakenhagen opened in Perlen, the area behind the Open Air Stage, sharing premises with Illums Bolighus and Lakrids by Bülow. Cakenhagen is a patisserie run by pastry chef Torben Bang on behalf of Nimb. Bang is one of Denmark's star pastry chefs, appearing regularly in the media with his sweet creations. The menu at Cakenhagen includes not only cakes, coffee and tea, but also quiche, sandwiches and champagne.

Kaktus
Finally, Tivoli joined in the Mexican wave and opened taco stand Kaktus in the Orient, overlooking the Tivoli Lake.

Nimb Hotel extension
Nimb Hotel got its long-awaited extension in Tivoli Corner, and now offers 38 top-quality rooms. The 126 square metre Suite Vilhelm, with a Tivoli-facing balcony running along the length of the suite, gained early international exposure when American comedian Kathy Griffin posted a video to her million plus followers on social media. Nimb Hotel's roof terrace opens in spring 2018, featuring a swimming pool and lounge area. The hotel has also expanded its exercise and wellness facilities in the lower ground floor of Tivoli Corner.

Tivoli’s digital journey

Service and digitisation are two important points in Tivoli's strategy, and they often go hand in hand.

My Tivoli
Tivoli's digital journey continues; in 2017 it included the implementation of My Tivoli in the Tivoli app. My Tivoli will make it easier to be a Tivoli visitor, and is an example of how digital opportunities can improve visitor service. My Tivoli allows users to save their annual card on their phone, and renew annual cards for the whole family in just a few presses. This is also where visitors state their areas of interest in regard to Tivoli newsletters. We have experimented with downloading photos from rides via the app and My Tivoli, which will gradually be expanded to include additional features.

Incorporating virtual reality into the Demon is another part of Tivoli's digital journey.

Digitisation in Tivoli also includes various administrative improvements to improve efficiency and simplify the operation of Tivoli – such as e-learning. 

Tivoli Academy
Tivoli has worked with Customer Relations Management for many years to ensure the best product and the best service. Every survey shows that Tivoli succeeds in enthralling visitors year after year, so why not share some of our experiences? The Tivoli Academy does just this, giving other organisations an insight into Tivoli's methods and introducing them to the task of Customer Relations Management. 700 people from 42 organisations attended a masterclass at the Tivoli Academy in 2017. Participants come from both the public and private sectors, and their feedback on the courses is extremely positive. The satisfaction level is consistently above 90%.

Tivoli Business Club
It is also businesses that sign up to the Tivoli Business Club. There are now four membership levels: Bronze, Silver, Gold and Platinum, each offering different services for members, ranging from early-bird ticket purchases to networking meetings and lectures. In 2017 there were 297 member businesses which is 20 more than in the previous year.

Future plans for Tivoli

Tivoli's strategy is based on the Gardens’ DNA and has four overall objectives, which are

  • Tivoli will develop and expand the business based on the Gardens’ DNA
  • Tivoli will deliver quality and service at a high international level
  • Tivoli will be an attractive and professional workplace
  • Tivoli will deliver a profit big enough tocontinue developing new, attractive experiences


The above will help consolidate Tivoli as an all-year business less dependent on the weather.

News in Tivoli Gardens
Tivoli's near future offers a huge number of activities for our jubilee year, under the heading "The world comes together in Tivoli". Flagship events include a brand-new season, Winter in Tivoli, which will already have taken place when this is published, and an ambitious, family-friendly jubilee parade during the summer season. We will also welcome a new garden, the new ride Tik Tak and a plethora of cultural offerings as well as interesting dining options with food from all over the world.

We continue to work on new strategic partnerships in both the retail area and under the Nimb brand. During the jubilee year, Normann CPH will launch a Tivoli collection, making Tivoli products available in an extensive list of international markets. 

Tivoli Centre
Following the opening of Tivoli Corner, it is time to look ahead to the building of Tivoli Centre, which has now been approved by the City of Copenhagen, which will house the Tivoli Youth Guard, Tivoli Ballet School and Tivoli administration. Tivoli Centre is expected to open in 2020.

Digitisation and optimisation
To achieve the above objectives, Tivoli plans to make significant investments in IT and digitalisation. The investments will help ensure a better visitor experience before visiting Tivoli, during the visit and after visiting the Gardens. Tivoli will thus continue developing digital initiatives, which in recent years have consisted of introducing VR (virtual reality) in the Demon, using augmented reality (a technology that combines data from the physical world with virtual data) in Tivoli’s Zombie Game as well as digital photo and video solutions. 

The digitisation will give Tivoli an even better knowledge of the guest trip, thus ensuring that the universe of Tivoli is constantly relevant to Tivoli’s visitors.

Corporate Social Responsibility 2017

One of the important stories in our 2017 CSR report is about sustainability and food quality.

Our Corporate Social Responsibility report, required in accordance with section 99a of the Danish Financial Statements Act, may be read in its entirety at tivoli.dk 

Tivoli believes in ingredients that are produced with maximum consideration for the environment and sustainability in order to provide visitors with a better taste experience. We therefore strive to offer high-quality products and aim to be as close to our suppliers as possible. 

In 2017, Tivoli F&B and High End continued to work on implementing ethical meat and organic bread. The new plant-based restaurant, Gemyse, is also based on organic principles, with Aarstiderne as its main supplier.

Ethical pork was introduced in 2017, so we have switched from conventional to ethical pork at Flæskestegen (the roast pork stand) by the Open Air Stage. Ethical beef is still used in Tivoli F&B burgers, and in 2017 overall, Tivoli F&B switched just under 50% from conventional to ethical meat.
 

Flæskestegen also switched from conventional to organic bread in 2017. Going forward, our aim remains to increase the proportion of organic bread across the restaurants and food stands in the Gardens.

Tivoli has begun switching from conventional to organic milk in coffee bars and in kitchen production.  At the end of 2017, just under 75% of our milk is now organic.

Fish 'n' Chips achieved a silver label in the Danish Organic Food Label Scheme, and in 2017 the Hot Dog Corner achieved a bronze organic certification label. The Tivoli Kaffebar (coffee bar) also achieved bronze, meaning that 30–60% of their food and drink items are organic. In order to achieve a silver label, 60–90% of the food and drink items purchased by the business must be organic. 

As we move forward, we will continue to select producers who emphasise high quality, animal welfare and sustainable production.

 

 

Tivoli’s electricity consumption fall into these groups

12%
21%
43%
24%

More than 4,600 light bulbs were changed to LED

NUMBER OF ELECTRIC BULBS

OF WHICH LED BULBS

ca. 85,000

39,300

TOTAL ELECTRICITY SAVING

1,163,000 kWh

CSR REPORT