Tivoli reached several milestones in its long history in 2017, and is perfectly poised to celebrate its 175th anniversary in 2018.
In 2017, Tivoli reached a number of milestones in its long history and is now very well prepared for celebrating its 175-year anniversary in 2018. The strategy of changing from a seasonal to a year-round business progressed another step with the opening of the Tivoli Corner, which truly creates the intended link between Tivoli and the city. What started out as an extension of the original Tivoli season with initially Christmas, then Halloween and most recently Winter in Tivoli has been supplemented by Nimb, wagamama and shows in the Halls, and now the Tivoli Corner in order to reap the full potential of Tivoli’s good location. To this should be added a number of partnerships on the use of the Tivoli name, which also contributes towards realising the strategy.
A wet summer
Weatherwise, 2017 will go down in history as one of rainiest years of recent times, a year without much sun and with low average temperatures – not ideal conditions for an attraction with many outdoor activities. Attendance figures for the summer season were indeed below expectations. However, Halloween and Christmas in Tivoli were well attended.
In November 2017, the Tivoli Corner finally opened – 14 years after the birth of the idea to construct a building at the corner of Vesterbrogade and Bernstoffsgade. The Tivoli Corner houses the Tivoli Food Hall with 16 different eateries, an extension of the Nimb Hotel with 21 new rooms overlooking the Gardens, Espresso House, a Sticks’n’Sushi restaurant at the top and, finally, the Italian restaurant Vapiano. The Tivoli Corner was designed by Pei Cobb Freed & Partners, and the architecture has already won great acclaim, also internationally. Most likely, enthusiasm will grow even stronger when the sun and the warm weather return, and we will be able to put the large terraces into full use. The many new activities consolidate Tivoli as a year-round business.
Moreover, there is a growing portfolio of activities that are independent of the Vesterbrogade address but build on Tivoli’s strengths as an experience business and a brand. For example, a working relationship was initiated with Normann Copenhagen about a Tivoli design collection to be launched in the autumn of 2018, and work on Little Tivoli, Tivoli’s own gift shop with unique products, was initiated. The shop will be an online shop, and a physical shop will also open in Tivoli at the beginning of the summer season. Another example of a year-round activity is the Tivoli Academy which offers Customer Experience Management courses.
Tivoli A/S recorded revenue of DKK 947.4 million for 2017 compared to DKK 945.2 million for 2016 and generated a profit before tax for the year of DKK 100.5 million compared to DKK 96.3 million for 2016. The results are above the expectations originally announced and must be considered satisfactory; in particular, the strategy of being a year-round business seems to be successful seeing that, in a very challenging year weatherwise, Tivoli is reporting its best results ever.
Internally, many Tivoli eyes have throughout the year been turned towards 2018 and Tivoli’s 175-year anniversary. That is an impressive age for an experience business, and it presents a great opportunity for celebrating, taking stock, thinking innovatively and attracting attention. Tivoli’s anniversary celebrations consist of large and small events and initiatives across business areas and seasons as well as the introduction of a new season called Winter in Tivoli. We want all visitors to feel that it is a special season, whether they are visiting the Gardens for the first time or are frequent annual card visitors. We are looking back 175 years, but hopefully also 175 years ahead!
2018 is also the year when I will resign as Chairman and hand over the reigns to my successor. I will be doing so confident that Tivoli is a sound and vigorous business and thanking Tivoli’s management and employees for a dedicated effort generating good experiences as well as good results. My best wishes to Tivoli's management and staff for the anniversary celebration in 175-year-old Tivoli, and may the continued development of Tivoli bring lots of success.
Chairman of the Board of Directors
The employee mix in Tivoli bears the mark of our evolution from seasonal to year-round operation, and reflects the many strategic activities involved in the commercial business
High employee satisfaction
Many different professionals work together across the business and a huge number of development projects of all shapes and sizes. Tivoli attracts and retains skilled, committed employees. Our brand is strong, we offer unique opportunities for development, and employee satisfaction is high.
Employee satisfaction is measured four times a year, and we work continuously on activities in this area. The fact that Tivoli's employees are thriving also shows in our sickness absence statistics, which are extremely satisfactory and comfortably below the average for the Confederation of Danish Employers (DA). Our systematic focus on wellbeing and absence has produced results.
Tivoli must be an attractive workplace
The market for candidates for jobs in the restaurant and café industry is under pressure, particularly in Copenhagen. It is therefore crucial that we continue to focus on being a good, attractive place to work. Tivoli has gone in a new direction in regard to recruitment by using short videos for use on social media and the like. In these videos, employees talk about their jobs in Tivoli, and the overall impression of Tivoli is that it is an attractive place to work. Tivoli is also playing an active role in the professional education of new employees by employing a large number of students and trainees.
NUMBER OF EMPLOYEES
Full-time equivalents 2017
Classical music is part of Tivoli's DNA, but attracting new audiences takes ingenuity.
The 2017 Summer Classic introduced a new audience subscription scheme, which was intended as a way to build loyalty and a closer relationship with audiences. Five concert series formed the backbone of the classical season: International Orchestras, Great Voices, Sunday Matinées with the Tivoli Copenhagen Phil, International Pianists and In Focus – intimate concerts during which the audience sit on the stage around the musician. The subscription scheme resulted in a substantial rise in audience numbers, and was received very positively by the public. It will of course continue in future years, and our aim is to retain as many of the new subscriptions as possible as well as recruiting new ones using the same model.
As well as the concerts for these five series, Tivoli hosted a range of one-off concerts, such as the Birthday Concert and the Midsummer Eve concert.
In addition to the paid concerts, true to tradition, Tivoli also offered a long list of annual card concerts featuring the stars of tomorrow and Denmark's best amateur orchestras.
The 2017 Summer Classic also introduced two innovations: Tivoli by Night – a visually staged family concert featuring the Tivoli Copenhagen Phil, the Tivoli Youth Guard and the Tivoli Ballet School – was devised by Kirsten Dehlholm of Hotel Pro Forma and Tivoli's in-house lighting designer, Jesper Kongshaug. The other innovation was Chamber Music at Whitsun – a classical music series focusing on getting the message out, consisting of short concerts featuring the best chamber ensembles in Denmark presented by a compère in a comfortable lounge atmosphere.
Content-wise, high points included the London Symphony Orchestra conducted by Michael Tilson Thomas with Yuja Wang on piano, while the audience loved the Estonian Festival Orchestra conducted by Paavo Järvi with Lisa Batiashvili as violin soloist. Igor Levit took to the stage alone with the grand piano to perform Bach's Goldberg Variations, and our Great Voices series included a festive evening with tenor Lawrence Brownlee and soprano Sarah Coburn.
The Tivoli Copenhagen Phil enjoyed great success with popular works such as Mendelssohn's violin concerto performed by soloist James Ehnes and Rachmaninov's Piano Concerto No. 2 with Olga Kern at the piano. Tivoli's in-house orchestra also filled the Concert Hall on other occasions, including a James Bond-themed evening of film music with martinis served at the bar.
Chamber Music at Whitsun was so successful that it will return in 2018 with an even more ambitious programme including international guest stars and live cameras in the wings. Tivoli by Night will also continue in 2018.
A musical celebration
Finally, the Tivoli Summer Classic was deeply involved in "En dag i musikkens tjeneste" ("A Day in the Service of Music") – a celebration of the 75th anniversary of the Augustinus Foundation, which took place in Tivoli. For this event, the Summer Classic produced a full day of classical music: morning "assembly" singing, a "relay race" concert, H. C. Lumbye as an ambassador of classical music for little ones, ballet performances in the Pantomime Theatre featuring Corpus and the Danish Dance Theatre, and a concert on the Open Air Stage with the Tivoli Copenhagen Phil and leading soprano Joyce Di Donato.